As the holiday season rolls around with the smells of roasting turkey and pumpkin pie, so does the boom of holiday shopping. The post-Thanksgiving shopping phenomenon known as Black Friday, followed by Cyber Monday, is a circus for large retailers…do you see it as a crucial day for your business?
Whether you answer ‘ yes’ or ‘no’, this year, small business owners of all stripes can look beyond Black Friday for a chance to make some serious pre-holiday sales: Small Business Saturday.
If you haven’t heard whisperings of this already, Small Business Saturday is an initiative started by American Express OPEN calling consumers to support small and local businesses on Saturday, November 27, 2010. As an incentive for consumers to shop at small businesses, AmEx is offering registered Cardmembers a $25 statement credit when they shop at participating small businesses on Small Business Saturday…
Want to be the small business that Small Business Saturday shoppers visit?
It’s not just about offering consumers a rebate to buy local; Small Business Saturday also offers tools “for your biz”: strategies to help you publicize to reach a broader audience.
We’ve talked a lot about social media and different ways to broadcast your business online: part of the Small Business Saturday initiative is to help you jumpstart your presence in social media networks. Take advantage of this great opportunity when consumers will be looking to shop at small businesses by publicizing your business through the Small Business Saturday FREE $100 facebook advertising program. It’s an amazing resource – the template is already set up, all you have to do is submit your information, and it’s a great way to get your feet wet if facebook has seemed daunting to try in the past…
Read more about Small Business Saturday and other small business resources
Check out these articles on usatoday and aol’s small business site to learn more about the day and what people are saying about it. The second article by Rieva Lesonsky also introduces the 3/50 Project, another awesome resource for small businesses.
If you have any other resources to share, please tell us about them!
Happy Thanksgiving and happy Small Business Saturday! Let us know how …
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