I was watching the Olympics the other day, and saw a new Audi A4 commercial. The commercial is the one where the older, classical house gets updated as the camera pans around (http://www.audiusa.com/audi/us/en2.html). I thought the 2 lounge chairs near the end of the commercial were beautiful. Any ideas on who makes those? I’d love to get some better pictures, as I’m embarking on some serious chairmaking of my own. Thanks!
Discussion Forum
Get It All!
UNLIMITED Membership is like taking a master class in woodworking for less than $10 a month.
Start Your Free TrialCategories
Discussion Forum
Digital Plans Library
Member exclusive! – Plans for everyone – from beginners to experts – right at your fingertips.
Highlights
-
Shape Your Skills
when you sign up for our emails
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. -
Shop Talk Live Podcast
-
Our favorite articles and videos
-
E-Learning Courses from Fine Woodworking
-
-
Replies
r, while I appreciate that style it dosen't fit with my farmers ranch motif. Any who, that was some commercial, one of the best and surely not a low budget quickie. But the A4 isn't a$1.95 either, Thanks for another look(7 or 8 actually) , Paddy
Can't say I know where to find them or get a better picture, but they are nice. Looks like some vacuum bag and form work to get those shapes to the seat, back and arms. Reminds me of skateboard or snowboard laminations.
I didn't like the part where that beautiful Federal table with the decanters on it gets transformed into a translucent cube under the premise that progress is beautiful!
Cool commercial though!
Wow your right there beautiful
They are nice chairs. I ran it a second time and paused it to get a better look. Don't know were or who made them but I suspect a Scandinavian company, so you might try searching that avenue. My reason is my father was a partner in a small furniture factory that started out making Danish Modern furniture here in the 60's. I have a chair he made that was sold for waiting rooms in doctor's offices etc. It has a similar but simpler look, of Walnut and Naugahyde.;)
If you want I can take a couple pictures and post them tomorrow sometime.
Sorry to but in here.. Just a question not related to the original post but your comment. Long ago.. Late 1960 / early 1970 my wife and I did all our furniture Scandinavian .. I loved it.. I still do although to old to buy more...
It was so popular and very high quality.. At least what we newlyweds bought.. I think it was imported.. What ever happened? I never see it anymore? It was pretty, functional, comfortable AND stood up to our children that could ruin anything!
Edited 8/25/2008 3:51 pm by WillGeorge
Can't say for sure what happened where you are but around here the "fashion/tastes" changed towards what was then called "Spanish Colonial". It had plastic raised panels and cavings, turned spindle corner posts, chipboard and melamine printed wood grain, all finished dark. Went with the water beds and so on of the times. Small companies like my father's couldn't compete and went on to other things or perished. His company was getting a fair number of antiques in for repairs and refinishing, so that's the direction they took and ended up doing a lot of work for the auctioneers that brought in container loads from England. He did virtually all the repairs for a couple decades before he retired 22 years ago.There is the odd outfit still importing Danish Modern furniture (not talking of IKEA) but they seem to be few and far between. Just an opinion but I think the quality went with the thinner veneers and change to MDF instead of plywood.:(
Will,It's high fashion, high demand stuff now. If you still have it it's very valuable. It fits into a general style classification now called "Mid-Century Modern." Here's just one of thousands of links about it:http://www.dailypundit.com/MCM-Interiors/
"...the older, classical house gets updated as the camera pans around..."
Oh, the late 50's early 60's are back. I knew all those Brady Bunch reruns would pollute the minds of a lot of people but I had no idea it would go this far. "Updated" is a pretty neutral and mild statement given my taste. Is this where woodworking is headed?
This commercial looks like the house, the room & all the furniture in it was made via computer rendering. So, it may be that the chairs were "made" by a design geek poking away at a keyboard, and not a furniture factory.
Why not just make some if you like 'em?
Mike Hennessy
Pittsburgh, PA
Just my opinion, but:
What an incredibly tasteless thing to do to a beautiful house filled with early American antiques - transform it to bland, "eurotrash" junk.
I sincerely hope this isn't where "style" is headed. Everyone will be shopping at Ikea (which is not a good thing).
Resistance is futile, assimilate. Besides the meatballs at Ikea are great.John O'Connell - JKO Handcrafted Woodworking
The more things change ...
We trained hard, but it seemed that every time we were beginning to form up into teams, we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing; and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency, and demoralization.
Petronious Arbiter, 210 BC
While I share your sentiment about cheap furniture from Ikea, there is no reason to believe that all eclectic and modern furniture is made as "eurotrash", as you stated. I have a colleague who makes very, very modern furniture for extremely high end clients, in homes exceeding $2M and up. From a distance, it could easily be confused with the furniture in the commercial. However, if you saw his designs, and the joinery he uses, you'd change your ever-encompassing view of modern furniture (perhaps?).
To the OP:
There's no reason to need to find the maker. Why don't you just take a closer look at them, and design your own chair to be similar in looks and lines. It shouldn't be that hard for someone embarking in chairmaking 'big time'. The joinery should be quite straight forward, and finding a comfortable fit is done through trial and error. Break out the poplar, and get to it. What's that old saying?? You've got to break a few eggs to make an omelette.
Jeff
My taste is Scandinavian "modern," but I thought the original room was beautiful. What I found most interesting was the transition from one very appealing style to another. It's hard for many people to picture how such a "remodel" would look. The existing "picture" locks the brain into one mode. The technique is great for an architect to sell a drastic remodel idea. Great graphics!But the most egregious fault in the commercial was the ridiculous assertion that that Audi was preferable to the magnificent Mercedes Benz S Class sitting in the driveway. Ewwww!Rich
"While I share your sentiment about cheap furniture from Ikea, there is no reason to believe that all eclectic and modern furniture is made as "eurotrash", as you stated. I have a colleague who makes very, very modern furniture for extremely high end clients, in homes exceeding $2M and up. From a distance, it could easily be confused with the furniture in the commercial. However, if you saw his designs, and the joinery he uses, you'd change your ever-encompassing view of modern furniture (perhaps?)."
That's doubtful. There are exceptions to my opinion of "Danish Modern" that seems to flood the stores these days. While not my taste, I highly respect the work of Sam Maloof and Tage Frid. Sam, however, produces organically molded forms, not the excessively linear, sparse, and rectangular forms that I find cold and sterile.
My impression of a lot of this furniture is that its design is adapted from the necessities of repeatable machine operations, not machine operations adapted to the needs of the furniture design.
And the commercial implies that what was in the room was somehow stodgy, outdated, and unfashionable. The "out of fashion" part I get - baroque and federal fashions ended some 200+ years ago, but suggesting that the junk they replaced it with was somehow (and in any way other than cheap) better was not acceptable.
You missed my point, but no big deal........narrow minded views are becoming more and more prevalent here these days........
Jeff
No - my reference to the furniture shown in the commercial as "eurotrash" refers to the designs, not the quality of the joinery or whether it's made of mdf or solid lumber.
This forum post is now archived. Commenting has been disabled