Mailing label on 50th anniversary issue FWW317
globaldiver
| Posted in General Discussion on
This morning, I opened my mailbox to find the usual assortment of junk mail wrapped around my new Fine Woodworking 50th anniversary issue. As I walked back to the house, I was mentally lamenting the big ugly mailing label that has been pasted onto the front of each issue since Home Group took over publication. As I got in the house, and pulled the magazine out of the stack, I was astonished to find that it had no mailing label whatsoever, either on the front or back.
I don’t have any idea how this was accomplished, and how the magazine made it to my hands in perfect condition. If there is some new technology, which is allowing distribution without any mailing label whatsoever, I am all in favor of it. If it is some kind of fluke, at least I hope Home Group goes back to the former mailing label, which could easily be removed. It significantly enhances the archival value of my magazines.
Replies
I just realized that the magazine that arrived in my mailbox is the 50th anniversary issue.
It should be three times thicker.
Some celebration.
We don't get 3x the staff for anniversary issues. It's 20 extra pages!
Hello Charlie-
Many of us on this forum are not professional furniture makers as you might be, and have no real appreciation for the problems, aggravations, and frustrations that must be associated with producing consistently high quality furniture for demanding customers. And doing so profitably.
But those of us who have worked for companies that have been acquired by much bigger companies can appreciate the dozens and dozens of changes, interruptions, directives, reductions, reorganizations, and downsizing that occur in that process. This is the environment in which the Fine Woodworking staff are likely operating even a year into the acquisition.
The fact that the FWW products, particularly the print edition, have maintained a very high standard while dealing with these distractions is a testimony to the commitment and hard work of a dedicated team.
This, in my opinion, is what we should all celebrate. And offer our appreciation to editorial and production teams (and yes customer service) for an anniversary edition that is still best in class, just has it has been for 50 years.
Russ
I just got mine. The label peeled off without damaging the cover.
That would be a welcome improvement. I don’t mind the label, as long as you can peel it off without damaging the magazine.
Got mine off without damaging the cover, but I had to work on it very carefully. Now I'm left with some very stubborn glue residue. I don't think they have tried to fix the mailing label issue.