mrobinson

Jumpinjoe,

I just want to make sure you understand that we did not sell our magazine cover to an advertiser but what we did do for the first time is have an advertiser present on the coverwrap that protects the magazine. Like everyone else at this time we here at Fine Woodworking are feeling the pain of the economy. Although gas prices have come down temporarily, shipping and postage have not and don’t get me started on the price of paper these days. That is why we have decided to discontinue coverwraps going forward unless they are sponsored by an advertiser. We would certainly like to keep them on every issue, but because of the state of business today, we would have to either charge a little more for the magazine or cut out some editorial pages. But nobody we’ve asked liked either of these options. (In case you're wondering, we last raised our prices in August 2002.) From time to time we will use coverwraps on some issues for marketing purposes but for the reminder of the issues that we deliver we are trying to find advertisers to sponsor the wraps. This is what you experienced on your latest issue.

As for the DVDs we actually created these after we received numerous customer requests. For instance we heard from spouses who were complaining about the room their significant other’s large FW magazine collections were taking up in their homes. We decided to offer the DVDs to customer and they seem to be doing pretty well.

I want to thank you for you feedback. I always appreciate people who take the time to tell us what they do or do not like about the services and products we provide. If you would ever like to contact me you can reach me directly at mrobinson@taunton.com.

Missy Robinson