aruuk

I'm disappointed to find FWW hawking goods for apple. Will you start placing coke cans and BMW key fobs in your magazine pictures? Be nice if you had a legitimate purpose in shilling for mac. What exactly is the difference to us, your online suscribers, if we use new shiny mac gadgets or a five year old pc to view your site????????????
Oh, let me think, could it be none?
If you'd like to test the subscriber market for interest in paid delivery of your mag or perhaps individual articles using a tiered level of subscriber payment, why not be truthful? I suspect your only interest is marketing research justifying unbundling the subscriber online service we all fund, so that we all get less access under your new broader cafeteria style participation gimmicks.
I am not impacted by the introduction of an ipad and neither should you be. Are you going to give PlasticLogic a spread when their device comes out? How about Sony?
I think you guys got the marketing playbook from a health provider consultant by mistake. Unbundle, rename the program as your new squeaky clean choice opportunity for us, and charge more for each piece.