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Liberty, MO, US
This looks like a fascinating read. Any book the cites /Zen and the Art of Motorcycle Maintenance/ is on the right path.
Support the iPhone and you support the iPad. They share much of the same DNA. Right now the site is lousy on the iPhone. I can't watch your videos (content I paid to access!), and I have to zoom in and out and turn the phone sideways just to read the articles.
My suggestion is to look at other sites and how the accommodate the iPhone and similar devices. Invest in an iPod Touch to share among the staff. No need for a 3G data plan. Wifi will do fine. Understand the strategies other sites use, such as redirecting to a separate mobile site (good if you have database-driven content) or using different stylesheets when a mobile browser is detected. There are plenty of good design patterns out there without developing a new app.
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