CustomMadeCustomMade Staff, MA, US
An informative article written by CustomMade guest blogger Doug Turner of Turner Custom Furniture. Doug is a very talented woodworker as-well- as a savvy businessman. Doug...
If you find inspiration in your clothing, you can also express that vision through a fine custom furniture piece for your home.
The distressed look is a wonderful way for a new piece of custom furniture to gain the appearance and character of an old heirloom piece.
Woodworkers aren’t merely a group of tradesman toiling with wood. Woodworkers are historians, naturalists, conservators, environmentalists, foresters, businessmen and artists. Just like the life-cycle of a forest, woodworkers bring together the past and present while simultaneously creating the opportunity of new life for the future.
Doug shares insightful and useful marketing tools for woodworkers looking to showcase themselves and their work in order to educate consumers about custom and increase productivity. The following article is written by CustomMade guest blogger Doug Turner of Turner Custom Furniture. Doug shares insightful and useful marketing tools for woodworkers...
Celebrating the people who make sustainable things by hand.
A humidor will help you store your cigars for months or even years without sacrificing the quality of your smoke. But you have to know what kind of wood to use. Custom Humidor by MWB Studios on CustomMade.com All too often, gift-giving is focused on women and children. Being a woman myself, I tend to like...
A Morroccan woodworker casually sits on the side of the road plying his trade. He makes ornate wooden chess pieces using the most basic tools: hand, foot and chisel.
Use Quick Response or "QR" codes to promote your business. They're easy to use and provide the consumer a fun, interactive way to access your information and get to know you better.
In today's competitive marketplace, its important to differentiate yourself from others. Make your clients aware of your entire product offering and utilize different channels to rise above the noise.
A ghost story from the custom desks gallery. Take a look at the picture below. Table/Desk by BWTribble.com at CustomMade.com This is an interpretation by Barry...
Today it's possible to have things made exactly the way we want them. Do we now expect everything to be customized? How unique is it if everybody's doing it?
Don't let go of cherished furniture before its time. Consider custom restoration and repair and transform your treasured pieces in the most surprising ways.
What inspires an artisan to create a custom carved sculpture that is not just lifelike but has a sense of vitality in itself? This article is about wood's capacity for life and transformation in the hands of the artist.
Read about the solid hardwood golf putters hand made by Bearkat Wood which reflect old world clubs with a new look.
Everyday art such as the beautiful panels in old pinball machines shouldn't languish in some warehouse somewhere. Cleverly showcase it instead like in this walnut sideboard.
Check out these beautiful and unexpected uses for old wine barrel wood.
There's something undeniably clean, modern and striking about this rocking horse design which is actually based on an antique German folk toy. Cherry rocking horse...
Inspiring before and after photos of a cramped revolutionary era kitchen transformed into an timeless and functional kitchen.
If you associate revolving bookshelves strictly with stores and waiting rooms, think again. Sure-fire conversation pieces for your living room or study, custom bookcases designed to stand away from the walls can function as multi-faceted room dividers and provide plenty of storage with a compact footprint.
How will the custom makers of the next generation get their start? Gadget Camp in Chicago has young people to put down the arts and crafts and pick up a drill press.
For homeowners, the most attention and money is spent on kitchen customization than on any other room.
Technical training with a master craftsman as an alternative to the traditional college experience.
Handmade rustic furniture appeals to clients who love the natural woodsy look.
Thoughts on instilling confidence, trust, and a feeling of stability for your clients.
Have any of your key building materials become nearly impossible to source?
Sustainable woods, non-UF glue and low-VOC finish...also learn about some rare woods and their holistic properties.
Kara’s social media work is integrated into her interior design and energy audit business - yours can be, too.
In her Mashable article, Ekaterina Walter, social media strategist at Intel, gives some REALLY handy tips for any business seeking to further their brand through Facebook - what to post, when to post, how to post.
"I actually think that our greatest challenge is the rising cost of doing business, in the form of regulation, taxes, and illogical market subsidies for competing products. Unfortunately, turning this around requires the wood industry professional to get involved in local, state, and perhaps even federal politics and most of us are in the wood business because we hate that stuff."
Chuck D. Ray, Associate Professor, Wood Operations Research, The Pennsylvania State University and Contributor to Wood Pro and Go Wood, visits different wood production companies and different types of wood operations all of the time - he talks about wood sourcing,
Patrick Kennedy was shocked when his morning cup of coffee cost 10% more today than it did yesterday. Supply costs are rising, which means we all of to find creative ways to reorganize our woodworking business expenses. Here are a few...
We understand that leaving your day job to pursue your passion full-time is a big leap and can be a tough decision to make. To that end, we’ve put together a beginning guide to help anyone thinking about making the transition from amateur to professional woodworker.
Reaching a niche market is much easier now, thanks to the internet. But you can't just build a website and think,"Build it and they will come". While easier than before, reaching a niche market still requires some know-how and self-analysis.
At a recent town hall meeting in Fairless Hills, PA President Obama talked about how America needs to be manufacturing more products to sell to the rest of the world. To hear the President elevate American manufacturing is definitely beneficial for U.S. woodworkers. Let's seize the opportunity.
Today, it’s time to turn on the TV! We’ll look at broadcasting your business through local and national television networks, taking Artisans of the Valley as an example of a woodworking business that made it happen.
Doug Turner looked at big-business advertising and asked the question “How can I sell more furniture?” - He's given tips on Presentation and Branding, and today he gets into some of the juicier stuff...cashing in on trends, selling a lifestyle, and making furniture sexy!
Eric Tozco in Business Development at CustomMade shares his top 10 tips on how to start a sale and make sure you walk away with a closed deal.
In part one of this article, Doug Turner asked the question “How can I sell more furniture?”, and looked at how successful luxury brands sell their products. In part two, he suggests some ways that professional woodworkers can employ those techniques without spending a fortune.
Want to save money? Patrick Kennedy shares concrete tips to reign in your business spending through resource efficiency and conservation strategies.
Doug Turner asks the question: How can I sell more hand-made furniture? If money - specifically your advertising budget - were no object, how could you sell as much handmade furniture as possible?
The art of bartering goods and services is making a comeback - if it ever truly went away in the first place. In the past, most deals were made face to face. Today, the web is filled with sites designed to facilitate the cash free-exchange of books, cars and even houses. In this post, Doug Turner discusses two ways to get your business noticed without having to spend any money.
At some point in our careers, most of us have come across a few clients and jobs that have left us momentarily speechless. For Doug Turner and most of Atlanta’s furniture makers, it’s the Portfolio Center chairs that take the cake. Here's how I handle these quirky but fun projects efficiently and cost-effectively...
Doug Turner of Turner Custom Furniture talks about...well, talking! Making yourself available through a variety of means in order to stay in close communication with your consumer base.
In a world of price slashes and 2-for-1's, consumers ask about price first and about what they're buying second... Rather than start the discussion by justifying your prices, start by opening your customers' eyes to the meaning of value.
Tips for ways to build rapport with a new client, overcome client objections, close the sale, upsell current clients, and recruit new customers from old ones.
Patrick Kennedy chats with marketing specialist Mop Prime about specific strategies and age-old wisdom: gaining a customer's trust.
Sometimes an encouraging reminder for your business comes in a surprising package - like last Sunday's football game...
Most of your stories share a common thread: unwavering passion for your craft, and pulling through those tough transitional years when it feels like there just aren't enough hours in the day...
Guerilla (not Gorilla) Marketing helps you stand out this Holiday Season
If you starter as an amateur woodworker and over time built a business, or if you are seriously considering making the transition from amateur to professional, then tell us your story! We’ll be featuring any amateur-turned-pro woodworkers with a story to tell or questions about taking the professional leap, so feel free to reach out…
Small Business Saturday - November 27, 2010 - an AWESOME opportunity to draw in new consumers and publicize your business
Generate Content – If you build it (and then spread it), they will come. Gather Email Addresses – Once prospective customers find you on facebook or make it to your website, you’ve gotta keep track of them. Stay in Touch! The emails you gather are a direct portal into a qualified lead base.
What's your current marketing plan? Do you regularly re-evaluate your marketing scheme to reflect the current economy? In this installment, Patrick Kennedy presents specific tips to leverage your marketing with internet strategies...tell us what has worked for you!
If you've been following the Pro Shop Blog, you've probably heard of CustomMade and what we are about. In case you haven't yet, CustomMade acts as a marketing tool for woodworkers to showcase their...
Alas, this is the final installment of my personal list of things to keep in mind on Twitter. I hope you enjoyed it! Leave me some feedback in the comments! 10 Things to Remember When You...
10 Things to Remember When You Tweet (Continued from Monday) 7. Share unselfishly While we are on Twitter partially to gain a presence, people don't just want to hear about everyones...
If you don't know what Twitter is, you may want to check it out. Twitter can supplement your online presence in a way that other social media networks can't.
"Let’s look at some specific actionable steps you can include in your marketing plan. Remember that marketing is a repetitive process. Let’s think inexpensive, repetitive, establishing contacts with potential customers and a message that describes the values your products bring their owners – your customers."
"..The truth is that you can create the finest product in the world, but it doesn’t matter if no one knows that fact. When you are an unknown your skills, talents and projects remain secret and worse yet, sales are non-existent. Don’t allow your talents to remain a secret to the world. Let’s take a deep breath and talk about business; specifically marketing in a tough economy..."
Using Google Alerts to stay “in the know” Have you ever seen a woodworker friend sharing an article on any one of a number of social media sites and thought to yourself ldquohow...
You can easily find a few different methods for tracking metrics on Facebook fan pages and Twitter accounts, but tracking your own website or blog may be a little trickier. This is where Google analytics just may be your new best friend!
It's natural to pay attention to the sales process before you've converted a lead into a customer. But there are a few sales opportunities which can be taken advantage of during the building process and after the project is completed. Here are the important sales opportunities not to forget:
Professional woodworker Doug Turner of Turner Custom Furniture took some time out of his day to speak with CustomMade about how he got started in woodworking, what he's learned along the way, and how he's getting through this rough economy.
Marketing has shifted its focus from outbound marketing in which businesses seek out new customers through traditional media (i.e. yellow pages, television ads, etc.) to inbound marketing in which...
Product marketer by day, woodworker and blogger by night, Rob Bois dives head first into the always controversial topic of pricing your work.
We asked intellectual property counsel to CustomMade, Michelle Rosenberg of Patent GC LLC, to give us some insight into the legal ramifications of creating copies of furniture and home decor.
Between hotels, plane tickets, shipping, and exhibitor fees, trade shows are one of the most expensive ways woodworkers can market themselves. While there's differing opinions on the effectiveness of...
You've been reading our posts for the last few weeks, and it occurs to me you may have some questions about what exactly CustomMade is. So, I've compiled a list of the common questions that we...
For someone like myself who grew up constantly adapting to the latest technology, it's easy to forget that social networks aren't second nature to everyone. While I thought I had everything pretty...
Last week I wrote about the resurgence of the custom market. Just a few days later, I found myself at the 2010 Maker Faire in Queens, NY, a gathering for people who make things, and the thousands of...
We believe the market for custom is making a resurgence, and it’s starting with a new found appreciation for the craftsman in all industries.
Staying abreast of the changes in search engine optimization is a full time job. But, there are four simple things you can do to help boost your relevancy and visibility in search engines.
Just as a doctor's prime directive is to "never do harm to anyone", a salesperson's first objective should be not to offend. That sounds easy - simply avoid calling your clients obscene names. While...
Referrals are one of the most cost effective ways to get new customers. Learn the three best times to get them!
Having your work professionally photographed is great, but not always realistic. Make use of these do it yourself photography tips that will help your capture your work in its best light!
SRogers93 and epirnik commented on another blog post about the difficulty of trying to build a quality website, and how important an understanding of internet metrics and search functions is in the...