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AWFS Tool News: Jet, Powermatic, and Delta Retool their Brandscomments (8) July 22nd, 2011 in blogs
As you might imagine, the prolonged recession has been a nightmare for manufacturers of stationary machines. Buyouts have consolidated the industry, with Black & Decker/DeWalt buying Delta/Porter-Cable, and then Stanley acquiring the whole lot, but soon peeling off, you guessed it, Delta, the brand that makes the largest machines, and selling it to a Taiwanese company, Chang Type Industrial Co.
The deal actually makes sense, since Chang Type already makes power tools for a number of well-known brands, including Craftsman, DeWalt, Ryobi, and Black & Decker, but the overseas management was a concern for many American woodworkers, if you read recent blogs and chatter.
No need to worry, said Delta's new U.S. management staff, all veterans of the power-tool industry, including a few from the Delta of the 1990s. Mark Strahler is the new Delta's director of product development. He left Delta about a decade ago to eventually launch Steel City.
Strahler and others outlined the relaunch strategy at a special AWFS press conference. They started by admitting the obvious, that the once-vaunted brand had been left to languish by former owners, with no real innovation other than the new Unisaw and a drill press or two. I could tell the Delta brand is close to Strahler's heart, and is partly what brought him back to relaunch Delta and guide it going forward.
The new management plans a commonsense approach, working with existing models and factory tooling to fill out the Delta lineup, bringing back some solid tools that were recently canned by past management, but giving them some user-friendly tweaks to bring them up to date.
But what about innovation, many of us asked. Strahler was ready for that, showing us a prototype of e new Delta segmented cutterhead. I can't disclose more than that, other than to say it looks like a very clever way to make one of these heads in a more cost-effective way, and Delta will be able to put it into every planer and jointer down to its 13-in. benchtop planers, and it will be available for retrofitting into many Delta models past and present.
What I can show you is a great new idea that will be in stores by 2012, a router table with a built-in motor and front-mounted controls, a "midi-shaper," Delta is calling it. After seeing woodworkers try to assemble a shaper-like setup by spending over $1,000 on a big router, a router table, and an expensive router lift, Strahler thought, we can build it like a small shaper and give users all the benefits for less. The midi-shaper will have a router collet, variable speed between 6,000 and 30,000 rpm, and a shaper-style split fence, which can be offset for certain types of cuts, and the price tag will be in the $700-$800 range.
I also asked Strahler where he sees the new Delta brand fitting into the current marketplace. He said somewhere between Jet and Powermatic, meaning basically top-notch machines that have value in mind. Sounds like a good target to aim for.
WMH Stops the Bleeding So it can Innovate Again
Speaking of Jet and Powermatic, we also met with WMH's Barry Schwaiger, director of product management. While there no brand-new machines to show us at the show, Schwaiger said WMH needed to focus first on becoming profitable again and being healthy going forward. So they made the company leaner, he said, and have freed up money for some true innovation in coming years.
The company also clarified its vision for the two brands. The new model for Powermatic, for instance, will be zero-compromise, in the mode of Powermatic's recent PM 1800 bandsaw, which Schwaiger designed from the ground up. "We'll design it first, and then figure out what the cost will be," he said. "If it doesn't move the needle and distinguish itself in the market place, we won't make it." As an editor who sees so many companies filling out their product lines with me-too tools, this was music to my ears.
Schwaiger told us about three "marquee" Powermatic machines in the works for 2012, though I can't tell you exactly what categories they are in. I can say that at least two of them are common ones that every shop has. Others are in the works too, as are innovations in the more value-oriented Jet line. Let's all hope for a solid economic recovery. Schwaiger is a very smart tool developer, and his PM1800 is a great bandsaw, so I'm looking forward to his next big redesigns.
posted in: blogs, AWFS, new tool news, Delta, jet, powermatic
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If you enjoy woodworking then you probably also suffer from an addiction to tools. Whether you collect hand planes or seek out the latest and greatest in power tools, our expert tool addicts will keep you in the loop with news, reviews, and commentary on the latest in woodworking tools.
New: Don’t miss posts by contributing editor Roland (aka Rollie) Johnson. Over the year’s Rollie’s tested countless tools for the magazine. His fascination with motors and gears goes beyond woodworking, he's also an enthusiastic hot-rodder who likes to restore old cars, and is the author of Automotive Woodworking (Motor Books International, 2002).