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Top 10 Tips on How to Sell

comments (3) March 15th, 2011 in blogs

CustomMade CustomMade Staff, contributor
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Eric Tozco's just your average guy...but what makes him a good salesman is his level of personal engagement. He'll get to know you in your first conversation: he listens, finds out what makes you tick and what you need, and then he begins to pitch his product based on it's unique value to YOU. Eric breaks down his sales methods in these ten tips:

 

  1. SELL VALUE: Focus on selling the value of your services or product during the first conversation; don't talk about money unless they do.
  2. DIFFERENTIATE: What is the one thing you do differently from your competitors? Find it and run with it. It will grab your potential customer's attention, which is the first step to engaging the listener and making the sale.
  3. FOLLOW UP: Take the initiative to set up a follow up conversation: the buyer typically will not.
  4. CONTACT INFO is KEY: Get their contact info no matter what. Even if they are not interested, they may have a friend who is.
  5. EMAIL: Start an email list. Everyone's timing is different, especially with furniture or a home project. Let them know what you are up to and when you have openings for a new job.
  6. ASK QUESTIONS! Taking the initiative to ask before your potetnial customer tells you what they need shows professionalism. It also helps to tailor your proposal for them.
  7. STORIES SELL. Have a good one?
  8. TAKE PROFESSIONAL PHOTOS and USE THEM: Follow through with your finished project by taking professional pictures. You don't have to worry about "shelf life", these can be used in multiple places and many times over to promote your business.
  9. RECOMMENDATIONS RULE: Ask for a referral or testimonial after every successful project you complete and deliver. Leverage these in your marketing materials.
  10. GO OUT and GET IT: Don't be afraid to ask for the business! A successful salesperson asks for the business 3x as often as an average one.

 



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Comments (3)

Eric_at_CustomMade Eric_at_CustomMade writes: Thanks guys!
Posted: 10:32 am on April 6th

starvncarvn starvncarvn writes: Excellent, pure and bonified top drawer information!!
Concise and to the point.
I am in the process of puting my products into a more fisical space so Eric`s advice came just in time.
Posted: 7:29 pm on April 1st

Doug_Turner Doug_Turner writes: Good advice. I see my chair there on the right!
Posted: 2:02 pm on March 15th

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