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Updated: Stanley Sells Delta Tools to Taiwanese Companycomments (47) January 17th, 2011 in blogs
Updated 1/17: Stanley Black & Decker has sold the Delta brand to a Taiwanese company, Chang Type Industrial Co., Ltd., which makes power tools for a number of well-known brands, including Craftsman, DeWalt, Ryobi, and Black & Decker. The new company has been renamed Delta Power Equipment Corp.
I spoke with the new CEO of Delta, Bryan Whiffen, about the deal and about the future of Delta woodworking tools. Whiffen is no stranger to power tools, having been in the field since 1994, most recently as the senior vice president for product development at Techtronic Industries North America (TTI). TTI makes Milwaukee, Ridgid, and Ryobi power tools.
Whiffens says he heard about Stanley’s plans to sell Delta last year, after he’d left TTI. Eager to pursue a new opportunity, he put together a team to buy it.
In terms of manufacturing, there are no major changes afoot. Delta has long been known for making many of its tools here in the United States. But some tools and parts are made overseas. So far, according to Whiffen, that plan will not change. “Tools made in the U.S. will continue to be made here.” But, he says, “outsourced tools will be made in the same factories as well.” The corporate headquarters will be moved to Anderson, S.C.
After some disappointing offerings over the last few years, Delta seemed to be rebounding with gusto. A couple new tools FWW looked at last year—the updated Unisaw (FWW #207) and a new 18-in. drill press (FWW #216)—scored well in their respective reviews. Whiffen credits Stanly Black & Decker with reenergizing the Delta brand, moving it in “a positive direction,” and his goal is to continue the surge.
Serious furniture makers will be happy to know that Delta has no plans to veer from their interests and needs. “We’ll continue to focus the brand on woodworking machinery,” says Whiffen. “We’ll take a look at existing, older tools—both benchtop and stationary—and update them as we need to.” And there likely will be some new offerings. Whiffen says a miter saw makes sense for the company, so we’ll keep an eye out for that. With the hand machine expertise of Chang Type Industrial Co., Ltd. I asked Whiffen if Delta would make the plunge into that market. As of now, there’s no plan to jump into that market, but Whiffen won’t rule it out for the future.
What about Stanley Black & Decker? So far, the only official statement from Stanley is that “certain assets related to the Delta brand were sold to Delta Power Equipment Corporation.” But from the outside, it appears that Stanley Black & Decker is focusing on the DIY and contractor markets for their tools. That makes sense, because the company says it posted a great third quarter last year, with most of the profits coming from that market.
We’ll continue to keep you up to date on all related developments in the Tool Addicts blog.
|More on the Sale
• Delta Press Release on the Sale
• Press Release from SC Dept. of Commerce
• Delta's Move to Stanley Works in 2009
• Chang Type Industrial Co. Web Site
• Delta Machinery History on Wikipedia
• Current Delta Machinery Web Site
posted in: blogs, Delta, Stanley Black & Decker, Whiffen
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