The Pro Shop

The Pro Shop

IWF Alert: A chat with the brains behind

comments (0) August 27th, 2010 in blogs, videos

AsaC AsaC, Contributor
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Video Length: 6:13
Produced by: Matt Kenney

"How many pro woodworkers have spent $5,000 to build their own Web sites, and had no one come? They could have come to us and received tons of traffic--for a lot less than the cost of maintaining their own site." That's what CustomMade's Mike Salguero said to me in a cavernous hall at IWF 2010. Good point, I thought. is an online marketplace that connects buyers of custom furrniture, decorative items and other products with the artisans who make them. For woodworkers who sell their work, or intend to someday, it offers one-stop shopping. Artisans can create their own profile and gallery pages, and have their work added to galleries that will be searched a number of ways by serious buyers of custom work, from interior designers to regular folks who want to invest in things of quality.

We caught up with Salguero for a quick Q&A at IWF. He and a partner bought in 2009 and immediately began improving and expanding it from 350 makers to over 1,000. With Mike was Matt Goldstein, director of business development. One of the things we discussed is their brand-new partnership with Fine, and their plans to share advice with our readers on pricing and marketing work, and a host of other business issues that bedevil pro-minded woodworkers.

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posted in: blogs, videos, table, chair, cabinet, desk, bookcase, bed

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About The Pro Shop Blog

Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.

A joint venture between Fine Woodworking and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.

Questions for our bloggers? Post a comment here and we’ll try to address it in an upcoming post.

About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.

About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.