The Pro Shop

The Pro Shop

FW Teams Up with CustomMade.com

comments (2) August 25th, 2010 in blogs

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New press release regarding our new partnership with CustomMade.com:

CustomMade and Fine Woodworking Announce Partnership To Expand The Market For Woodworkers Selling Custom Made Pieces
Companies promote knowledge and project sharing among woodworking artisans

Boston, MA and Newtown, CT – August 25, 2010 – CustomMade, the world’s largest online marketplace for custom services, and the woodworking category’s premiere media brand, Fine Woodworking, published by Taunton Press, today announced a strategic partnership to offer the woodworking community the ability to gain online exposure via CustomMade’s successful marketing as a service platform.

As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing best practices for woodworkers to the Fine Woodworking artisan community. Working together with the team at Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the publication’s online property, FineWoodworking.com. The two companies have plans to integrate their artisan galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.

According to Asa Christiana, editor of Fine Woodworking, “This is a natural partnership. Many Fine Woodworking readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and we’ll be sharing some of their expertise with our audience on FineWoodworking.com.”

“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking”, says CEO and Co-Founder Michael Salguero, “Our goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and market their work.”

"Over the last twenty-plus years, Fine Woodworking has helped fuel my passion for making custom furniture and cabinetry. Since its inception, Custommade.com has helped me turn that passion into a thriving small business." says woodworker and CustomMade member, Tony O’Malley of Tony O’Malley Custom Woodworking. See Tony’s CustomMade profile here.

More on CustomMade
NEW: The Pro Shop: A Guide to Selling Your Woodwork
Chat With the Brains Behind CustomMade.com
Help Us Help You Sell Furniture
• 10 Tips for Going Pro 



posted in: blogs, news, custommade


Comments (2)

GEide GEide writes: Thanks for chiming in Peter. In the coming weeks we'll be posting more about what this partnership means for FineWoodworking.com visitors.

Peter, how long have you been a CM member? Any thoughts on how it's been helpful for you?
Posted: 1:54 pm on August 25th

petersturner petersturner writes: Great - This is a natural. I think it will benefit us all.
Posted: 12:59 pm on August 25th

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About The Pro Shop Blog

Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.

A joint venture between Fine Woodworking and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.

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About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.

About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.