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Website: A craftsman's marketing should adequately represent the quality of their work

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A craftsman's marketing should adequately represnt the quality of their work.

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Your Marketing Clean-Up Checklist

Your Marketing Clean-Up Checklist

    Doug shares insightful and useful marketing tools for woodworkers looking to showcase themselves and their work in order to educate consumers about custom and increase productivity. The following article is written by CustomMade guest blogger Doug Turner of Turner Custom Furniture. Doug shares insightful and useful marketing tools for woodworkers...

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Using Quick Response "QR" Codes to Promote Your Business

Use Quick Response or "QR" codes to promote your business. They're easy to use and provide the consumer a fun, interactive way to access your information and get to know you better.

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Rise Above the Noise

In today's competitive marketplace, its important to differentiate yourself from others. Make your clients aware of your entire product offering and utilize different channels to rise above the noise.

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Interior Designer Kara Angotti on Social Media in our Industry

Interior Designer Kara Angotti on Social Media in our Industry

Kara’s social media work is integrated into her interior design and energy audit business - yours can be, too.

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What to Post on your Company Facebook Page

What to Post on your Company Facebook Page

In her Mashable article, Ekaterina Walter, social media strategist at Intel, gives some REALLY handy tips for any business seeking to further their brand through Facebook - what to post, when to post, how to post.

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Talking Wood with a Lion - Part II

Talking Wood with a Lion - Part II

"I actually think that our greatest challenge is the rising cost of doing business, in the form of regulation, taxes, and illogical market subsidies for competing products. Unfortunately, turning this around requires the wood industry professional to get involved in local, state, and perhaps even federal politics and most of us are in the wood business because we hate that stuff."

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Talking Wood with a Lion - Part I

Talking Wood with a Lion - Part I

Chuck D. Ray, Associate Professor, Wood Operations Research, The Pennsylvania State University and Contributor to Wood Pro and Go Wood, visits different wood production companies and different types of wood operations all of the time - he talks about wood sourcing,

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Wake Up and Smell the Coffee:Time to cut back your business spending

Wake Up and Smell the Coffee:Time to cut back your business spending

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Patrick Kennedy was shocked when his morning cup of coffee cost 10% more today than it did yesterday. Supply costs are rising, which means we all of to find creative ways to reorganize our woodworking business expenses. Here are a few...

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Am I ready to make a living from my woodworking hobby?

Am I ready to make a living from my woodworking hobby?

We understand that leaving your day job to pursue your passion full-time is a big leap and can be a tough decision to make. To that end, we’ve put together a beginning guide to help anyone thinking about making the transition from amateur to professional woodworker.

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Going from Amateur to Pro Woodworker? Whats Your Niche?

Going from Amateur to Pro Woodworker? What's Your Niche?

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Reaching a niche market is much easier now, thanks to the internet. But you can't just build a website and think,"Build it and they will come". While easier than before, reaching a niche market still requires some know-how and self-analysis.

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Made in America - A Woodworkers Opportunity

Made in America - A Woodworker's Opportunity

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At a recent town hall meeting in Fairless Hills, PA President Obama talked about how America needs to be manufacturing more products to sell to the rest of the world. To hear the President elevate American manufacturing is definitely beneficial for U.S. woodworkers. Let's seize the opportunity.

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Using Communications Media to Broadcast Your Business

Using Communications Media to Broadcast Your Business

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Today, it’s time to turn on the TV! We’ll look at broadcasting your business through local and national television networks, taking Artisans of the Valley as an example of a woodworking business that made it happen.

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A Paradigm Shift, final installment

A Paradigm Shift, final installment

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Doug Turner looked at big-business advertising and asked the question “How can I sell more furniture?” - He's given tips on Presentation and Branding, and today he gets into some of the juicier stuff...cashing in on trends, selling a lifestyle, and making furniture sexy!

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Top 10 Tips on How to Sell

Top 10 Tips on How to Sell

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Eric Tozco in Business Development at CustomMade shares his top 10 tips on how to start a sale and make sure you walk away with a closed deal.

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A Paradigm Shift, part 2

A Paradigm Shift, part 2

In part one of this article, Doug Turner asked the question “How can I sell more furniture?”, and looked at how successful luxury brands sell their products. In part two, he suggests some ways that professional woodworkers can employ those techniques without spending a fortune.

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Streamline Your Business Spending through Resource Efficiency

Streamline Your Business Spending through Resource Efficiency

Want to save money? Patrick Kennedy shares concrete tips to reign in your business spending through resource efficiency and conservation strategies.

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A Paradigm Shift, part 1

A Paradigm Shift, part 1

Doug Turner asks the question: How can I sell more hand-made furniture? If money - specifically your advertising budget - were no object, how could you sell as much handmade furniture as possible?

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Bartering for Free Advertising

Bartering for Free Advertising

The art of bartering goods and services is making a comeback - if it ever truly went away in the first place. In the past, most deals were made face to face. Today, the web is filled with sites designed to facilitate the cash free-exchange of books, cars and even houses. In this post, Doug Turner discusses two ways to get your business noticed without having to spend any money.

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Communicating with Clients

Communicating with Clients

Doug Turner of Turner Custom Furniture talks about...well, talking! Making yourself available through a variety of means in order to stay in close communication with your consumer base.

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