Yep, it’s wood!
I’m guessing that just about every woodworker knows who Bruce Hoadley is. His books Identifying Wood and Understanding Wood are fantastic resources for furniture makers. He also was a Fine Woodworking contributing editor. And by all accounts, not a likely target for the anonymous hive mind of the internet. But it seems Hoadley has achieved a bit of fame as a meme. What’s a meme you ask? Typically, it’s an image (often with text superimposed over it) that goes viral. The website reddit is a hotbed of memes and I recently came across the picture above while browsing it. I find it humorous, but perhaps that’s because I’ve heard the same joke at least once or twice around the office. I know Taunton publishes the book (and I probably shouldn’t take any jabs at it), but that cover does invite “Yep, it’s wood.”
By the way, there is a nice woodworking subreddit that’s worth a check.