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Custom Traditional Built-In Bookshelves by Turner Custom Furniture on CustomMade.com
The following article is written by CustomMade guest blogger Doug Turner of Turner Custom Furniture. Doug shares insightful and useful marketing tools for woodworkers looking to showcase themselves and their work in order to educate consumers about custom and increase productivity.
This article will be presented in two parts.
Part 1: Your Marketing Clean-up Checklist
Spending time on marketing is always time well spent. But it’s also important to keep it current. December is a great time to tighten up your marketing for the New Year. I’ve included some big topics here, topics which could not be covered completely in a short article. I hope they will serve as conversation starters and points to ponder. Here are a few things to check:
• Update your website:
• Update or get rid of any expired coupons or promotions you’ve got floating around.
• Find all of your marketing on the internet, (I’ve got listings on tons of free sites), and make sure your contact information and website address is current.
• Update your business Facebook account. Post some current projects. Make some new friends.
• Consider a new truck or car sign if yours is looking dingy. (Same goes for your ratty business shirts or hats.)
• Update your business card and identity package (letter head, envelopes etc.) if your address or any other information has changed.
• Consider a design refresh. Keep something of the old, and add a new element. For example, I recently updated my business identity. I changed the background color to a darker blue, and made the type all white. Big companies do this all the time (Coke seems to do it four times per year). Why? Your design, in short, is a “picture” of your company to potential clients. As such, it should be kept fresh and relevant. This is one of those big topics I mentioned.
• Update any print advertising you’ve got (especially automatic renewals), such as phone book ads.
• Consider getting rid of underperforming advertising. If you don’t know what’s working and what is not, it may be time to start tracking your advertising, and asking clients how they found you. You may be surprised by the results.
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