FW Teams Up with CustomMade.com
New press release regarding our new partnership with CustomMade.com:
CustomMade and Fine Woodworking Announce Partnership To Expand The Market For Woodworkers Selling Custom Made Pieces
Companies promote knowledge and project sharing among woodworking artisans
Boston, MA and Newtown, CT – August 25, 2010 – CustomMade, the world’s largest online marketplace for custom services, and the woodworking category’s premiere media brand, Fine Woodworking, published by Taunton Press, today announced a strategic partnership to offer the woodworking community the ability to gain online exposure via CustomMade’s successful marketing as a service platform.
As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing best practices for woodworkers to the Fine Woodworking artisan community. Working together with the team at Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the publication’s online property, FineWoodworking.com. The two companies have plans to integrate their artisan galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.
According to Asa Christiana, editor of Fine Woodworking, “This is a natural partnership. Many Fine Woodworking readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and we’ll be sharing some of their expertise with our audience on FineWoodworking.com.”
“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to share our knowledge and insights into the business of woodworking”, says CEO and Co-Founder Michael Salguero, “Our goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and market their work.”
“Over the last twenty-plus years, Fine Woodworking has helped fuel my passion for making custom furniture and cabinetry. Since its inception, Custommade.com has helped me turn that passion into a thriving small business.” says woodworker and CustomMade member, Tony O’Malley of Tony O’Malley Custom Woodworking. See Tony’s CustomMade profile here.
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